Sue Industrial Co., Ltd. is one of Thailand’s leading manufacturers of motorcycle and automotive brake pads, including various motorcycle spare parts under the YASAKI brand. The company has received quality certification from automotive organizations in the United States, reflecting our commitment to international manufacturing standards. We apply advanced production technology in every process, use high quality raw materials, and continuously improve our workforce through professional training and skill development.
YASAKI products are trusted both in Thailand and internationally across many countries worldwide. Since 2000, our products have also been recognized under Thailand’s export product branding initiative: “Thailand: Land of Diversity & Refinement.”
Although our products have gained excellent feedback and customer trust, Sue Industrial Co., Ltd. continues to innovate and improve safety-focused products to deliver maximum satisfaction to customers worldwide.
Mr. Krit Donbundanchok
The company started more than 23 years ago as an aluminum casting manufacturer for general motorcycle parts such as brake levers, clutch levers, and brake calipers. Later, we saw the strong market potential of brake systems and decided to develop complete brake pad products under our own brand, YASAKI. Over time, the company expanded its production capabilities and product lines to include brake discs, wheel hubs, mirror brackets, throttle housings, and many other motorcycle components.
More than 20 years ago, Japanese products were extremely popular in Thailand. The founder combined inspiration from famous motorcycle brands such as Yamaha, Honda, and Kawasaki, resulting in the name “YASAKI.” Despite its Japanese-sounding name, YASAKI is a 100% Thai brand officially registered in Thailand.
Today, YASAKI focuses mainly on brake pads and brake discs while also manufacturing a wide range of motorcycle spare parts such as wheel hubs, brake levers, clutch levers, valve covers, and clutch assemblies. We also produce brake discs for pickup trucks and passenger cars.
Safety has always been our highest priority. Brake pads and wheel hubs are critical safety components, so every product must undergo strict quality control and multiple testing procedures before reaching customers. We conduct laboratory tests as well as real-world vehicle testing to ensure maximum safety and reliability.
YASAKI products are exported to many countries around the world through local distributors and exclusive representatives. Our products are especially popular in Middle Eastern markets such as Dubai and Iran.
In terms of quality, YASAKI products are very close to OEM standards because we use high quality materials and imported chemical compounds. However, our products are offered at a more affordable price while maintaining excellent performance and durability.
Environmental awareness has increased demand for asbestos-free brake pads. YASAKI continuously researches and develops new material formulas to balance product safety, manufacturing costs, and customer satisfaction while reducing environmental impact.
We encourage customers to prioritize safety when choosing motorcycle parts and brake systems. Choosing low-quality products may risk lives and property. YASAKI believes customers deserve high quality products at reasonable prices — creating long-term trust and value for everyone.